Our editorial policy

Little Puggles publishes educational content because parents reading at 2am about a worrying rash deserve calm, accurate information regardless of what they buy. The article you've just read is written and reviewed under standards that don't depend on whether you're a Little Puggles customer. If you found the article useful and never buy a nappy from us, the article still did its job. That's the standard.

Little Puggles is a family business in East Bendigo with fifteen years of medical and continence-care manufacturing heritage through our parent company, Australian First Aid Distributions. The educational content we publish at /learn/ is written by named contributors who are nurses, paramedics, or specialist editorial writers. Articles on child-health topics are reviewed for clinical accuracy by Marcus Hando, a paramedic with current AHPRA registration. We cite authoritative Australian and international sources on every clinical claim, link out to those sources so you can verify what we've written, and acknowledge corrections openly when we get something wrong. This page explains how that works.

The narrower companion to this page is our  medical review policy, which explains specifically what clinical review means at Little Puggles, the scope of Marcus's role, and what's in and out of that scope.

Educational content at /learn/ is written by named contributors who are nurses, paramedics, or specialist editorial writers who work to a documented brief. The lead contributor for educational content on baby skin care, nappy rash, eczema, and infant skin physiology is  Kim Hando, the founder of Australian First Aid Distributions and a retired Division 1 Registered Nurse with thirty-plus years' experience in theatre nursing and wound care. Kim's qualifications are referenced as career background; she is retired and no longer holds AHPRA nursing registration.

Where additional editorial writers contribute (for example, articles on safe sleep, allergy or feeding topics outside Kim's clinical specialty), the writer is named on the article and their qualifications are stated factually.

Articles do not carry a paramedic byline as the author. The clinical-review role is described separately at our medical review policy.

Use of AI and automation

Little Puggles uses AI tools to help with research and editing. Drafts are written by named human contributors. Reviews are done by named human editors and clinical reviewers. Where AI helps with research, the underlying claims are checked against the authoritative sources we cite. No article is published without a named human author and a named human reviewer reading and approving the final text. The substance, the clinical accuracy, and the editorial judgement of every article rests with named people, not with software. We disclose this openly because we think you deserve to know.

Educational content that involves child-health topics is reviewed for clinical accuracy by  Marcus Hando, Little Puggles co-founder. Marcus has been a paramedic for ten years and has worked at the intensive care level. He holds current general registration with AHPRA; his registration can be verified at ahpra.gov.au.

Marcus's role as clinical reviewer is to verify that educational content does not misstate established guidance from authoritative Australian and international sources. The full scope of his review, including what is and is not in scope, is described at  our medical review policy. Marcus is not the author of educational content; his role is verification of factual accuracy in articles written by others.

Marcus's name does not appear on product pages. We keep his clinical-reviewer role separate from any commercial product claim. The reasons for that separation are described in the next two sections.

The three named people behind Little Puggles editorial content are members of the same family. Kim Hando is Marcus's mother and the owner of the parent company that operates Little Puggles. Marcus Hando and Emma Hando are co-founders of Little Puggles, married to each other. Marcus's role as clinical reviewer therefore involves reviewing educational content authored within his own family business.

We disclose this openly because it's a structural fact worth knowing.

There are two reasons.

The first is regulatory. Australian therapeutic-goods rules restrict registered health practitioners from endorsing therapeutic products, and we want to stay well clear of that line. Marcus's name appearing as a clinical reviewer on educational articles is a credibility signal for the editorial integrity of those articles. His name appearing alongside product claims would be a different thing entirely, and we don't do it.

The second is editorial. Educational content has a different job from commercial content. An article about eczema on a baby's skin should be written to help parents understand and manage the condition, citing authoritative sources, regardless of which products they buy. A product page should describe the product accurately. Mixing the two kinds of writing produces worse content of both kinds. We've chosen to keep them apart.

In practice this means three things. Educational articles at /learn/ do not link to specific Little Puggles products as solutions to the topic of the article. Product pages do not carry clinical-reviewer bylines. The writers and reviewers of educational content are not the same people who write the marketing copy.

Educational content at Little Puggles cites authoritative Australian and international sources for any clinical claim. Our citation library includes:

• Royal Children's Hospital Melbourne (Kids Info)
• Raising Children Network
• ASCIA, the Australasian Society of Clinical Immunology and Allergy
• Red Nose Australia (for safe sleep content)
• healthdirect Australia
• Better Health Channel (Victoria)
• The Eczema Association of Australasia, our partner organisation, where the topic is eczema-specific

Where we cite an authoritative source, we link to it externally. Readers should be able to verify any claim by following the citation, and we'd rather lose a click to an external authority than have someone trust an unsourced claim on our site.

We also draw on Kim's three decades of clinical experience as part of the contextual writing on practical guidance topics (wound care principles, skin barrier behaviour, parental observation prompts). Where guidance is from clinical experience rather than from a citable source, the article says so plainly.

Little Puggles is in partnership with the Eczema Association of Australasia. The partnership supports the EAA's work and gives Little Puggles a relationship with the leading patient-advocacy body for eczema-prone families in Australia.

The partnership is a paid arrangement. The fee supports the EAA's advocacy work for eczema-affected Australians. It did not include or imply endorsement of Little Puggles products. Product suitability for eczema-prone skin was assessed independently by the EAA before the partnership was offered, against the EAA's published criteria for products suitable for eczema-prone skin.

The partnership is a brand and product-suitability arrangement, not an endorsement. The EAA logo represents a brand partnership and product suitability assessment only, and does not constitute endorsement of any type. Where Little Puggles educational content addresses eczema-specific topics, the EAA may also be cited as a source alongside the other authoritative bodies above. The partnership and the citation are separate things, and we keep them visually and editorially distinct in our content.

We try to get our content right. When we don't, we want to know. We'd rather correct an error than defend it.

If you spot a factual error in any educational article on /learn/, please email  hello@littlepuggles.com.au with the subject line Editorial correction, the article title or URL, and the error you've identified. We acknowledge correction reports within one business day.

If we agree the article contains a factual error, we correct the article and add a brief correction note at the bottom showing the original wording, the corrected wording, and the date of the correction. We don't quietly edit articles after publication; corrections are visible to the next reader.

If we disagree, we explain why. Sometimes a reader's expectation conflicts with what authoritative sources actually say, and we'd rather hold the line on what the sources support than rewrite content to match an individual reader's view.

For factual errors on commercial pages (product descriptions, certification claims, pricing, any other commercial-content topic), please email  hello@littlepuggles.com.au and we'll handle the correction through our customer service team. We treat commercial-content errors as a different category because the obligations under Australian Consumer Law are different from the obligations on educational content.

Educational content is reviewed at minimum once every twelve months. Topics that change frequently (such as eczema treatment guidance or allergy management protocols) are reviewed more often, particularly when authoritative sources publish updated guidelines. The "Last reviewed" date on each article shows the most recent review.

When we update an article, we don't replace it silently. Substantive updates carry an update note; minor copy edits don't.

For factual corrections, source citations, or clinical-accuracy concerns on any educational article, email  hello@littlepuggles.com.au with the subject line Editorial correction. The inbox is read by the founders, daily. We acknowledge correction reports within one business day.

For media enquiries, partnership questions, or any non-editorial question, please use  hello@littlepuggles.com.au, which is monitored daily.