Competitive margins, low minimums, and a team you can actually get on the phone.
We are looking for independent retailers, pharmacies and baby stores who want a premium Australian-owned nappy range on their shelves.
Little Puggles is sold direct from our own website, but that only reaches so far. Plenty of families buy their nappies where they already shop, from a chemist they trust or the baby store in town, and we would rather be on that shelf than ask everyone to come to us.
So we are opening the range to stockists. We are particularly interested in smaller independent operators, because those are the shops that will actually talk to a parent about what suits their baby, and because a good independent is worth more to us than a listing nobody notices.
We have supplied trade customers for fifteen years under our parent company. The terms below are the ones we would want if we were the buyer.
Trade pricing set so the margin is genuinely worth the shelf space, not a token discount off retail. Better rates as your volumes grow.
A first order you can fit in a stockroom, and smaller reorders after that. You should be able to try the range without committing to a pallet.
We are a small family business in Bendigo. You get someone who knows the range and can sort an order or a swap without a ticket number.
Trade pricing, order minimums and freight terms are set out in the stockist pack. Email us and we will send it through.
Nappies, sizes 1 to 5. Newborn at 3 to 5kg through to 12 to 17kg, sold by the carton.
Nappy pants, sizes 3 to 6. 6 to 11kg through to 15kg and above, for the walking and toilet-training end of the range.
Baby wipes are not in the trade range yet. Our first run is on the water and arrives in September. If wipes matter to your customers, tell us when you get in touch and we will keep you posted.
Every size carries a different pair of Australian natives on the pack, painted by hand by a Bendigo artist. Parents notice, and it gives you something to point at.
Send us a line at hello@littlepuggles.com.au with “Wholesale enquiry” in the subject, and tell us a bit about your shop.
Trade pricing, order minimums, freight and payment terms, and the product detail your customers will ask about. We can send samples too.
We open the account, take the order and ship from Bendigo. After that, reordering is a phone call or an email.
Parents comparing nappies ask the same handful of questions, so here is the substantiation you can stand behind at the counter. The certification detail comes with the stockist pack.
Tested on sensitive skin.
Dermatest® Sensitive Skin across the range. Recognised by EAA for suitability on eczema-prone skin, which matters to a lot of parents walking into a pharmacy for exactly that reason. Silk-protein topsheet for soft, smooth feel.
What is not in them.
No PFAS detected, tested by SGS. No chlorine bleach (SGS verified). The full certification stack is set out on our certifications page.
Designed in Bendigo and made in China, in a factory we visit in person. Australian owned. The factory holds ISO 9001 with a scope covering baby nappies, ISO 13485, ISO 14001 and ISO 45001.
Little Puggles is a brand of Australian First Aid Distributions Pty Ltd, a family business that has operated out of East Bendigo since 2011, supplying medical, first aid and continence products to retailers, pharmacies, hospitals, aged care and healthcare providers around the country.
That is our own store, with the full range on the shelf. The boring parts are already solved: stock holding, freight, invoicing and trade accounts are what the business does every day, and Little Puggles runs on the same infrastructure.
If you already stock from us, or you want the wider first aid and medical range alongside the nappies, it can sit on the same account.
We are flexible, and we would rather work something out than lose a good shop over a technicality. Tell us what you need.
Put “Wholesale enquiry” in the subject line and we will send the stockist pack straight back.
Monday to Friday. Ask for the Little Puggles trade team.
Our store and warehouse are at the same address. Drop in and see the range.
Little Puggles is a brand of Australian First Aid Distributions Pty Ltd, ABN 54 153 377 185, 205 Murphy Street, East Bendigo VIC 3550.